Have come a long way. Since the ‘80s to today game world has been altered, updated, overturned, in a word: revolutionized. We’ve gone from the huge “bar cabin” to the tiny pocket consoles. The route has been long, the projects have been altered during the journey, but the ultimate goal has remained faithful over time: […]

  The April Fool’s Day is a golden opportunity for brands to get noticed. Google won the challenge thanks to gamification. Every year many brands and companies are competing to see who will be able to win the title of best April Fool. This year, the one who manages to stand out from the crowd […]

  This article is an introduction to gamification. At the end of the reading, you will have a clear idea of what gamification is and how can make your business grow. WHAT DOES GAMIFICATION MEAN? – Gamification (or human focused design) is the application of games and video games mechanics in order to encourage users activity. In […]