Social Gaming

Posted on Posted in Gamification

Have come a long way. Since the ‘80s to today game world has been altered, updated, overturned, in a word: revolutionized.

We’ve gone from the huge “bar cabin” to the tiny pocket consoles. The route has been long, the projects have been altered during the journey, but the ultimate goal has remained faithful over time: entertain!

The game, as we have said, has evolved over the years and so support platforms: we’ve moved from games, to pc games, to the legendary Game Boy by Nintendo, to the Play Station One and so on. And so have the habits changed. From the single player mode, multiplayer mode was introduced and later, with the advent of Social Media and Networking, one-to-one and one-to-many interactions related of chat, call and video calls have come to pass.

Changing was also the acquisition mode: it isn’t rare to find games in free version, the primary purpose of which is not the immediate sale, but to encourage players to buy additional features and updates.

Do you also remember the old 200/500 lire to insert in the “game’s machine” to start every single game? With the advent of social networks they have also been replaced: now we talk about virtual coins, bitcoins and online credits, to allow network transitions. In fact, this payment method allows you to play games even on the very popular social networking platforms, allowing you to entertain yourself comfortably from your pc or tablet, for quick moments of leisure. An example is the Facebook game section, the famous Candy Crash Saga, where you can buy levels, candies and more and you can quickly access your homepage.

But it doesn’t end there.

For a few years, thanks to social gaming, the Youtuber phenomenon was born, characters who give tips, tactics and tricks on the games of the moment, gaining fame, success and… in some cases, a real profession!

Why are social networks going to Gaming?

Because now the game world involves all, it’s no longer tied to the youthful sphere: we think of Farmville, Ruzzle and Candy Crash.

Because in recent years, thanks to social networks, we have witnessed to the social gaming-entertainment clearance: millions of people, looking for immediate-use pastimes, have begun downloading and using this type of game.

Because offering free game versions also increases subscribers and access to support social networks.

Because these instant-games are also the place to place advertising.

Because social games have also become the promotional channels of the entertainment market.

For some years now, market players have started to look more interested in a market so far not considered: social network members and smartphone/tablet owners.

In summary: while initially with the definition of social gaming it was thought of those games that aimed at sharing data or results, today we mean a real new way of playing in company, interacting no longer with Artificial Intelligence but with people just like us!